Mr. Burberry by Burberry (2016)

Nose: Francis Kurkdjian

By far one of the most irrelevant, pedestrian, nonsense new launches I smelled in a long time. If something like, say, Dior’s Sauvage seemed like that for you, then Mr. Burberry will make your nose explode. Someone on Basenotes’ forum mentioned an Axe deodorant, and I now regret having used that same term of comparison for scents which compared to Mr. Burberry don’t really deserve that. Because in fact, in my experience Mr. Burberry is the scent which absolutely went the closest to that. Actually it even went further and below– no kidding, the 2,50 EUR deodorant I carry in my tennis bag smells more appealing, nuanced and rich than this garbage.

Basically this is a truly nondescript, extremely artificial, puzzingly uninspired sort of a counterfeit Bleu de Chanel meeting a sport deodorant with a drop of Interparfums’ irritating signature musky-tonka base accord (Armani Code all over again- please fix that time machine, Interparfums!). There’s some synthetic citrus, some extremely generic woody stuff with a pointless sort of subtle minty-creamy nuance (a bit as in Paul Smith London), something sweet-spicy, and that’s it. I’m using the term “something” not out of laziness but because it’s truly the best approximation I can use – I read the composition, but none of the notes mentioned is remotely detectable here for me. It would be a joke to mention cardamom or vetiver here. It’s just woody stuff, spicy stuff, citrus stuff, cheap lab replicas of some “idea” of woods and spices. The same exact materials you find in supermarket deodorants in fact. Just a big generic “something”. And it’s so vastly nonsense that I can’t even think of a possible audience for this, neither can I understand how could Burberry approve to invest money for something so desperately unappealing and cheap.

So shortly, if it wasn’t clear enough, my opinion is that this is a complete depressing trainwreck on every level – quality, inspiration, identity. And if you want to understand better how it smells, I can’t really describe it better than I did above – I know my description sounded generic but this is truly how this scent smells. I’ve never been a fan of Burberry but I’ve always (kind of) respected Kurkdjian’s work on commission, even recently – for example, Carven Homme from 2014 was quite good, and if you compare it to Mr. Burberry you can definitely sense the immense gap of budget and efforts that separates the two scents. This is on the contrary easily the worst scent Kurkdjian ever put his name on, and one of the worst scents by Burberry ever.

3/10