Beloved Man by Amouage (2013)


Year: 2013
Noses: Alexandra Carlin and Emilie Coppermann

Beloved Man opens as a pleasant sort of contemporary aromatic-fresh fougère, a woody scent with spicy-floral notes, a green accord (not listed, but I do smell something herbal, balsamic and pine-y). I also get something like a soft, smooth and subtle leather note underneath. The opening is fresh and vibrant, with a nice head accord of round and fruity citrus and bergamot notes (and elemi, which is basically only a generic candied feel), well blended with cedar and the aromatic, salty earthiness of vetiver. In the middle, violet, amber, spices (cloves, cumin), perhaps other flowers. Amber and violet above all provide a cozy sense of mellow warmth. As other Amouage scents, it has an “expensive-smelling” radiant brightness, and is surely pleasant and refined, although also quite a bit synthetic (not in a good way). Plus, nothing really original: again, like other fragrances by this brand, it shows a quite evident inspiration from several late 90’s/early 2000s masculine mainstream scents. Moving on from the opening, once the fresher side tones down, it becomes a darker woody-spicy scent which to me seems pointing towards a couple of “golden-era” Gucci scents. Notably, underneath Beloved Man I feel a sort of faded ghost of Gucci pour Homme I; just fresher, a bit more flashy, and with more Iso E Super, but the "spiced pencil sharpener" is quite totally there. For a while, the similarity smells quite clear to me, then on the very drydown Beloved takes a (slightly) different direction, becoming a bit more dry, herbal, with a more nostalgic and austere feel. Not bad for sure, so keep it and treasure it if someone gifts it to you; but nothing really new and surely unworthy the insane price.


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